About MOST

Bridge for Balkan Music


The mission of MOST is to boost the music market of the Balkans, by connecting and supporting actors of the world music scene; artists, managers, festivals and institutions. We plan to channel the creative potential and cultural riches of the region into the European bloodstream of the industry, and ensure the sector’s sustainable growth through our complex training program. MOST builds a bridge connecting the Balkans and the global music market, a bridge made up of personal connections, experience and exchange.

Music, more specifically world-, traditional-, ethno- and related genres are especially suitable for cultural exchange, opening vistas and preserving heritage – the core values of the MOST project. 


MOST is aimed at artists, bands, managers, bookers, agents, promoters, event managers, club owners, festival managers and all world music professionals who are ready and keen to step onto the global scene.

As MOST also has an urban policy branch connecting cities and the music industry; urban creatives, decision makers, activists, public servants, NGOs, students and researchers working with culture and urban planning are also targeted by the project.

Geographically, the project’s scope includes: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo*, Montenegro, North Macedonia, Romania and Serbia.

MOST was launched by 9 project partners providing their network and expertise, the consortium lead is Hangvető. To see our project partners, go to Partners.


The Balkans is a region of amazing resources and untapped potential. Most people associate its music with blaring brass and boisterous party tunes, but the peninsula boasts a complex and precious musical heritage that has inspired and shaped European music for several centuries and is vibrant and multifaceted to this day. 

However, music from the Balkans has still not reached its deserved place in the global market, with artists, festivals and professionals lingering in relative isolation. The MOST project aims to right this through professional training, audience development, supporting mobility of artists and professionals, event management, platform development, policy suggestions and pilot projects, empowering the region and its representatives within a wider international context.


MOST has four pillars of training programs, and closes with a MOST Showcase event in 2023. Training programs have several rounds during the 4-year timespan of MOST, and feature side-programs such as mentoring, showcase visits, creative workshops, job-shadowing and fellowship, etc. MOST will be present at major world music events, such as Budapest Ritmo or WOMEX.

I. Balkan Music Export – for world music artists and bands

Showcase artists selected for the program will get professional training and mentoring, assistance with artist portfolio, access to major professional and networking events. 

The artists will be chosen via a thorough and transparent selection process, and will be featured at the Balkan Showcase in Novi Sad in 2021, and at the MOST Showcase event in 2023.

II. Festival Exchange  – for festival organizers

MOST brings together representatives of 2×10 festivals; 10 from the Balkans, and 10 from other parts of Europe each year. They will meet in Brussels at a major music event, pair up and have the chance to visit, work with, and exchange artists within the framework of the program. The exchange will broaden the professional network and artistic scope for all parties involved.

III. Urban Policy Pilots – for urban creatives

MOST will act as an incubator for projects connecting the music sector and cities. We will help develop and implement initiatives that draw the ties between the creative sector and the region’s urban environments closer. Policy suggestions, training and mentoring programs will serve the same purpose.   

IV. Management Training – for world music professionals

30 participants each year will receive professional training and access to major professional events. 2-4 week internship placements and one-to-one mentoring will be offered to half of the participants. The training will prepare participants to work effectively on the international scene. 

MOST is supported by Creative Europe, the European Union’s framework programme for support to the culture and audiovisual sectors

* This designation is without prejudice to positions on status, and is in line with UNSCR 1244/1999 and the ICJ Opinion on the Kosovo declaration of independence




Associated partner


Would you like to know more?

If you have any questions, check our FAQ page or contact us at info@mostmusic.eu email address.


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