Call for creative minds

The MOST Urban Project Hub can boost your local music scene! We are looking for creative people in collaboration with local decision makers who have unique project ideas which can make their city more colourful. The best projects will receive funding and support for implementation.

The Round 2 call is now open! Please scroll down for details.

The goal of this two-phase programme is to boost cooperation in cities between policymakers and urban creatives across the Balkan region. The programme supports music-related projects that are designed for the urban environment. Selected projects will be realized with MOST’s support, connecting the music sector and urban communities. The ideal applicant of this pillar is any individual (urban creative) with an aptitude for project management who wants to make their creative ideas come true – with the financial and expert support provided by MOST. 

For applying to the programme, future participants will need to submit a project idea. Eligible applicants must be based in the following countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo*, Montenegro, North Macedonia, Romania, and Serbia.

 Projects can be based on a brand new or already existing music-related project. The project must be city-level or regional, and must provide exchange or networking opportunities for local musicians, or provide any other activity that can strengthen your local music scene. 

It is important to note that in the programme, selected applicants will have to pair up with a local policymaker. The policymaker can be any member of the local or regional level administration concerned with culture. The goal of this tandem work system is to discover new ways of cooperation between creatives and local policymakers in the field of culture. 

The best projects will be selected for implementation in the second phase.


To get an idea what kind of projects we are looking for, check out the previous round’s projects here.


In the first phase urban creatives (individuals) can apply for the call with a project idea – this can be a completely new project or a new element of an existing project. Following the selection, the 12 selected urban creatives will receive training and assistance from their mentor to further develop their project idea and prepare for pitching to the jury who selects the projects for the second phase (the ones that will be implemented). Participants are expected to involve a policymaker from their city/region during the first phase activities with the help of their mentors.

In the second phase a jury will select some of the proposed projects that then will be implemented with the support of the MOST Music programme. Projects will be selected based on an online pitching competition, where projects will be presented by the tandem (urban creative + policymaker). 

The total output of MOST’s urban pilot programme will be, apart from the implemented projects: training sessions, public discussions and extensive policy suggestions.



  • 5-day long training course on cultural management and urban policies (date and venue to be announced soon)
  • Financial support up to 5000 € for the implementation of the best 6 project ideas (selected in the second phase, from 12 participants)
  • Online pitching competition involving the most recognised music professionals and decision-makers
  • One-on-one mentorship for the best 6 applicants with recognised music professionals from Europe 
  • Networking opportunities with international music professionals at the closing event of the MOST project 


  • Reimbursement of travel expenses in the region up to 150 €, outside the region up to 250 € 
  • Reimbursement of travel and accommodation expenses to project activities
  • Training course: travel, accommodation and board locally 
  • Financial support up to 5000 € for the implementation of the best 6 project ideas


The 12 participants who will take part in the training sessions and the online pitching competition will be selected based on the following: 

  • Connection to existing local policies
  • The project idea’s capacity to involve local policymakers 
  • Growth potential of the proposed initiative
  • Possible policy impact of the initiative
  • Quality of the project idea – it can be a completely new project idea or a new independent element of an already existing project 
  • Please note that the working language of the project is English


Please fill in the application form below.

DEADLINE: 15/03/2022



  1. CALL January 2022: An open call is announced for urban projects.
  2. SELECTION – March 2022: The board as a jury selects 12 urban creatives who have good potential to work together with policymakers on a local level (the proposed way of involvement of policymakers should be described in their application already, but the process will also be helped by the mentors of the pillar.)
  3. MANAGEMENT AND POLICY TRAINING – Summer 2022: The aim of this training element is to raise awareness and share good examples of urban policies connected to the music and creative industry in the Balkans.
  4. PITCHING AND NETWORKING – Autumn 2022: Urban creative applicants are expected to involve and engage policymakers from their city in the tandem work. After working with the mentors, 12 tandems come together to receive an additional project management training and finalize their proposal, which will be presented at the pitching competition, in front of EU experts, policy representatives and invited guests from organizations like Eurocities. Six of the proposals will be selected for further support (up to 5000 €).
  5. IMPLEMENTATION OF MINI PROJECTS, MENTORSHIP AND PROJECT VISITS Summer 2023: Every winning project gets a mentor to assist them throughout their programme and its implementation. A short guideline and a know-how collection will be created for the implemented projects on the collaboration between policymakers, city representatives and the music professionals for further use.
  6. CLOSING CONFERENCE AND NETWORKING – September 2023: Participation at the closing conference and networking event of the MOST project (over 200 participants foreseen), presentation of the successful projects for the MOST partnership and experts, as well as other high-end international guests as part of the European Capital of Culture programme, in Veszprém, Hungary.


Coronavirus (COVID-19) disclaimer

In view of the current international situation regarding the coronavirus (COVID-19) pandemic, we reserve the right to make changes in the content of the programme. Events that are affected by travel restrictions will be postponed or organized online.

Re-application of MOST participants

The alumni of the Pilot for Urban Policies pillar (previous name for the MOST Urban Project Hub) cannot apply to the current call. Persons who have been previously involved in other pillars of MOST (FEX, BME, MT) are eligible to apply to the Urban Project Hub programme. However, priority will be given to those who have not yet participated in the project. 

Open call


MOST will act as an incubator for projects connecting the music sector and cities. We will help develop and implement initiatives that draw the ties between the creative sector and the region’s urban environments closer. Policy suggestions, training and mentoring programs will serve the same purpose. 

Selected Urban Creatives

Who are the people making things happen in the musical and cultural scene of the Balkans and the rest of Europe? These guys! Meet the participants of the first round of the MOST Music programme’s Urban Policy pillar, where we seek to facilitate collaboration between local institutions and people with great ideas. Let’s get creative!

See the Urban creatives


Would you like to know more?

If you have any questions, check our FAQ page or contact us at email address.


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