Urban Project
Hub

MOST acted as an incubator for projects connecting the music sector and cities. We helped develop and implement initiatives that drew the ties between the creative sector and the region’s urban environments closer. Policy suggestions, training and mentoring programs served the same purpose.

©Funkylvania / Romania

From idea to implementation

Balkan world music is a treasury of untapped potential. MOST Music was about building a stronger, more personal network between the Balkan music market and Western Europe. But to boost the region’s music scene, there must be more opportunities locally, too! This is what the Urban Project Hub aimed for! We were looking for visionaries with high impact, practical project ideas that focused on their city or region.

©The Audiovisual Harmony Project / North Macedonia

From dreamer to professional

We selected project ideas that had a potential to grow and impact a large or important segment of local society. We were especially focused on project ideas that were in line with local cultural policies. In the incubation process of the Urban Project Hub, applicants went through training, mentoring and a rigorous pitching competition which resulted in projects chosen for financial support.