“I have been the manager of my own group, Muzicanții for three years. During these three years, I observed how complex is the process of promoting such a group, and this made me determined to learn more about it. I studied anthropology and carried out field research in different areas of Eastern, South-Eastern, and Central Europe. One of my main interests was traditional music and how one can promote it in a proper way for the general public, musicians, and the local communities.”